............................................................................................... Design the go-to mobile app for urbanites

............................................................................................... Design the go-to mobile app for urbanites



Client: eBay | Award: € 12,500 ($ 18.000) (£ 11.000) | Deadline: Closed

City synching: eBay wants to develop the definitive mobile app for 20-40 year olds with no kids who live in cities. You already know eBay as the world’s leader in facilitating product selling between buyers and sellers through classified ads. Now we want to take the next logical step and facilitate on-the-go services and product opportunities—connecting people to local businesses—in an easy to use and understand app that will be engaging and used over and over again.

WHO

eBay Classifieds Group is the largest online classifieds business in the world. We facilitate literally billions of transactions annually via eBay and PayPal. eBay Classifieds Group has a number of strong brands that span the globe such as eBay, Kijiji, MarkPlaats, DBA, Bilbasen, Gumtree, Rent.com, Stubhub, MarktPlaats, Shopping.com, Mobile.de, Half.com, Loqou, slando, quickr, and Milo.

We’ve only been in existence since 1995. Yet eBay is one of the strongest brands in the world. Our ambition is to increase trust, simplicity and commerce between buyers and sellers, and our brand personality is genuine, surprising and just a bit quirky!

WHAT
eBay is looking to develop the app that every urbanite will want—something that makes life easier, lets us have more fun, that provides a convenient and exciting way to connect products and services from stores with private individuals.

Ideally, the app will facilitate local commerce via mobile, building on eBay’s experiences, resources and user contacts.

In April 2011, eBay acquired WHERE, a US based local commerce facilitator. Now we want you to design the one that answers our target market’s needs, and thereby becomes their favourite on-the-go resource. It should enrich the user experience, keep them coming back, make them participate, and be fun and easy to use. In other words, we want an app concept that will be indispensable to our target group, generating the same impact for online connection between retailers and services and users that eBay already enjoys for classifieds. We’re setting the bar high!

Your solution should facilitate discovery of relevant info and deals for 20-40 year old city dwellers who enjoy shopping, socializing and experiencing everything their city has to offer. App users will have a relatively high free disposable income for low involvement instant gratification services and spontaneous purchases. The app might answer questions such as “What stores and services can I discover near me?”, “Who is having a special deal?”, “What is worth trying”, “What did my friends try?”, and “What did you try?”You might also want to consider how social networking can be incorporated and subsequently managed. And you should have a plan for how service providers and retailers will easily benefit from the app.

That said, we think you may know what our target audience really wants in the definitive app better than we do—so we look forward to your great insights and ideas. We’re ambitious with this, and will be addressing considerable resources to the app’s development before the end of 2011.

As far as design guidelines go, eBay Classifieds Group has various names, logo, styles and thus profiles around the world. Feel free to choose the tone and image style you believe best fits your concept and that you believe will cater to the target group.

We expect to develop the concept for the iOS (iPhone and iPad) and Android platform as well as a version for Mobile Web.

WHAT NOT
It is key that the concept is unique and not “just another app”. It shouldn’t just be a store or service locator, for instance. What’s the added “WOW!” that will give our market a reason to make it an ongoing indispensable in their mobile lives? Our brand is genuine, surprising and just a bit quirky, and we want to be challenged and are eager to be surprised by innovative concepts.

Also, try to avoid a system-orientated app – it should speak the target group’s language. Make it easy, intuitive and provide a simplistic user experience, while still being content- and experience-rich.

WHAT TO SEND
We would like you to submit the following to us in a .ppt presentation:

1. A one-page executive summary of your submission

2. A detailed description of your app concept, addressing issues such as:

a. Concept: What’s the idea? Whose and what needs do you try to answer? What’s the commercial idea behind? Do you have a name for it and a logo (please include your suggestion)? What are the embedded values? Why do you believe in it yourself?

b. Functionality: What are the application features? What does it do? Please present a clear overview of features for the application. If you have ideas of how some or all functionality will work from a technical perspective, you can include them as well.

c. Other information: You are welcome to include other information that helps us get a better understanding of your idea, including visuals/ photos/ videos/ drawings. Please add a description of anything you include.

3. Intellectual Property, Legal: We are interested in any intellectual property information regarding possible patents, trademarks, copyrights, etc. This includes IP you own or that others own that might present a conflict.

4. Please submit in line with the Boblr® Format and Submission Standards

5 Please note that by submitting your Solution you accept the Boblr® Terms and Conditions

Please submit, using this Webcargo button:




You may submit more than one concept. Please keep all your submissions and explanations separate from each other, ie submit them separately. Entry is free.

When you are ready to upload files, please use our Webcargo service and simply click on the button and follow the instructions. No need for usernames or passwords, the files will be securely encrypted when sending.

AWARD
The winning creative will be awarded a one time payment of €12,500 ($ 18.000) (£ 11.000) for all rights to the concept. The winner may also be offered an employment opportunity with eBay Scandinavia.

DEADLINE
Closed

JUDGING CRITERIA
In evaluating your concept, we will be asking ourselves a few critical questions, in no particular order:

• Is it an engaging concept? Will 20-40 year olds with no children want to use it over and over again? Will they recommend it to their friends? Is there a way they can share the experience with friends?
• Does it solve a need for the target group in an innovative way?
• Does it have a commerce focus? Will it provide an indispensable connection between users and local businesses?
• Will it be easy to use for both retailers and users?
• Can it be done? How easy or hard will it be for eBay to execute?